Offering 02
Smarter Technology. Sharper Targeting. Better Outcomes.
Connected media, audience intelligence and performance in one place.
Trina DSP aggregates 12+ demand-side platforms into one intelligent buying solution — the right consumer, the right environment, the right time.
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Trina DSP — One Platform. Multiple Opportunities.
A single programmatic advertising solution giving advertisers access to digital inventory, advanced audience targeting and campaign optimisation.
- Programmatic display and video advertising
- Connected TV (CTV) and digital video
- Mobile and in-app advertising
- Digital out-of-home opportunities
- Google Display & Video 360 (DV360) capabilities
- Retargeting and campaign optimisation
Audience Intelligence & Data
Build a detailed understanding of African audiences — demographic characteristics, consumer interests, device attributes, behavioural signals and location intelligence, subject to market availability and privacy requirements.
Geofencing & Location-Based Advertising
Plan targeted advertising around shopping centres, retail stores, airports, stadiums and business districts, with location-based audience insights and eligible retargeting.
Digital Strategy & Performance Marketing
Digital media strategy, campaign planning, search marketing, SEO, performance optimisation, reporting and analytics — insights, media and technology connected into accountable outcomes.
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